Vodafone Helps Friends Being Friends

We were asked to create a TV campaign to let Irish teens and tweens know that Vodafone Pay As You Go gives them the best value for their money. The offer included €4 IOU credit loans, free international minutes and unlimited text.

With the concept "Helps Friends Being Friends" we wanted to dramatize the benefits of Vodafone, true to how our target audience uses their phones and talks to their friends. The ads were directed by Ric Cantor.

“Grey has been creating campaigns with so much heart you want to hug your Vodafone mobile plan and hold it forever”

— australiancreative.com.au

Results

The Fitting Room film was named ad of the day in The Drum. The campaign was written about in creative blogs all over the world, including Australian Creative.