The App List
The Sunday Times lists the 500 best apps for mobile devices every year. We were asked to create an outdoor and press campaign to promote the list.
Since nobody needs 500 apps, we created posters for different kinds of app users to show that there's an app for everyone. We built five unique objects for different groups of people, in the shape of app icons. The campaign was shot by James Day and ran as OOH, DOOH and print.
Results
The posters were shortlisted in the outdoor category in Campaign Big Awards 2013. It was also editors pick on Creativity Online and ad of the day in Campaign.